Cannes Lions
SAATCHI & SAATCHI / LEO BURNETT, Amsterdam / PARKINSON ASSOCIATION NETHERLANDS / 2015
Overview
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Credits
Description
A Parkinson’s patient (this is a real patient, Eric Roos, Chairman of the Dutch Parkinson Association) is suffering from hyperkinesia in his own home. His family does not bother to help him. Not because they are indifferent, but they they are used to this strange behaviour. They have to, because patients suffer from Parkinson’s disease for the rest of their lives.
Execution
The soundtrack is barrel organ music from a stock library, played on an old fashioned stereo CD player (because our Parkinson patient has got no real barrel organ).
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