Cannes Lions
LEAN MEAN FIGHTING MACHINE, London / TOO FAR / 2006
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Description
Too Far is the publishing company behind the cult book 'Wild Animus' - a story about a man who becomes so disillusioned with modern society he moves to the Alaskan wilderness to live out a drug-fuelled hallucinogenic fantasy. The advertising seeks to tell the story of Wild Animus using animation, music and voice.
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