Reports of books’ demise appear to have been greatly exaggerated, with global sales at record levels. Founded in 1935, Penguin includes global subsidiaries and is one of the world’s most-loved brands.

The Book of Penguin – intentionally a book (not a website, blog or podcast).

The style is self-consciously “bookish” and uses gentle humour with simple, brand-based illustrations to echo the ‘Dignified, but flippant’ character of the company. While it is a celebration, the subtle tone reflects the aim to quietly inspire, not lecture or boast.

“Congratulations to all who have been involved in producing a superbly presented work which manages to achieve so much in less than a hundred pages. Even this far from the print, it smells good enough just as soon as you open it to remind us what books are all about!” (Bob Sessions- Publishing Director, Pearson Australia)“It looks fantastic - amazing and innovative design.” (Simon Winder- Editorial Director, Penguin Press, Penguin UK)“The book is an absolute triumph… I think brave statements like this have a big impact on the people we work with.” (Peggy Vance, Category Publisher, DK, UK)