We turned ordinary swings on highly frequented playgrounds – into nappy swings! Thus, parents could witness at first sight that HUGGIES Pull-Ups® make "underwear training" easy for their babies. Not only did we meet the target group just at the right place. Our installation also demonstrated the main product feature automatically – so that parents could “use” HUGGIES Pull-Ups® before even buying them.

Shortly after the promotion, sales figures increased by up to 15 % in specific areas and click rates on Huggies.com increased by 23 %.