We were able to make the brand visible and available for tasting and immediate purchase in places where sports drinks' consumers usually practice sports, reaching them when they need it the most.

Among these locations, gyms stand out not only because Brazil is the second country in the world with more gyms, but also because gyms are an important sales channel.

This campaign qualifies the Ironage brand in the competitive world of sports and performance, while increasing its free tasting tryouts and its sales chances.

It also is an absolutely appropriate idea for the brand because it is a perfect and concrete translation of the brand's concept "Your body asks for it": when the body asks for a sports drink, the brand is there, rewarding the sportsman's effort.

The investment for the realization of this project came from the brand.

The next step is to develop a large-scale production of these vending machines and reach more and more cities and sportsmen, rewarding the effort of each one of them.

Having access to that technology, more people will be encourage to practice exercises an have a healthier lifestyle, improving the quality of life.

In few days of testing:

- Spontaneous brand awareness increased by 82% a few months after its launch in the gyms.

- All products available for the campaign in the gyms were consumed, meaning a high number of tastings.

- More than 3,600 people impacted

- More than R$ 8,500.00 in discounts