So we made sure that our business man always received the Pulsonic message during his last appearance check:For example, on his way to an important meeting stopping by at a 1st class lounge of German Rail or Lufthansa we got him via MirrorAds in the classy washrooms. MirrorAds were also placed in *****Conference Hotels, and we had promotion teams in Lufthansa Lounges. We also contacted our target in further job relevant environments (e.g. Online Media, Business-Press and Stock-market TV).

Braun Shaver market share in premium business grew by index 110 in NovDec06 vs. pre period defending strongly against PhilipsAided Brand Awareness for Braun Pulsonic reached index 282 in important Dec06 vs. also strongly media supported Philips SmartTouchXL