Cannes Lions
SMUGGLER, Los Angeles / PUMA / 2011
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Puma Social honors the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hours sports. From ping-pong, ten pin bowling and foosball to darts and karaoke, PUMA gives a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye.
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