Cannes Lions

PUNTO BLANCO UNDERWEAR

ELEPHANT SEVEN, Hamburg / PUNTO BLANCO / 2002

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Description

Punto Blanco is a clothing company that's all about taking it off: 'We are born naked so we can dress as we desire. But once dressed, it's undressing we desire most of all'. Based on the two things people mostly do with bodies: COVER and UNCOVER. We created a world that's navigated by exploring and interacting with the body. Clicking COVER takes modest users to the product section: an interactive showroom where they browse or ask for enticing recommendations. Clicking UNCOVER allows more daring users to see what's beneath the clothing! They are taken to a world of sensual (brand) experience that are revealed by 'caressing' male and female bodies. The site's sweetest treat is the COMMUNITY section's benefit relate levels of access. Scratching the surface (username and password) gives access to the forum and newsletter. Digging deeper (providing an address), means ordering the offline posters. And going all the way (creating a profile), means a VIP pass to the steamy world of Punto Blanco People. Here they can have their profiles matched to other users and chat while surfing with the 'underwear messenger'.

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