The campaign used: 1. TV: The Poliesters, men rhythmically dance and show how to do the laundry.

2. Web: women publicly report men that don’t cooperate by including their names in a Dirty List. They were invited to take a test to join the Clean List.3. Print: to generate traffic to the web using humour.4. Mailing: “Real Washing Machines” sent to hundreds of opinion leaders and celebrities with their name followed by “You Can Also Do It”, to spread the news.

5. Buses: “Speedy Course On How To Do The Laundry” offered to thousands of men in Spain.

20.7% INCREASE IN SALES, 3 weeks after campaign.Puntomatic tripled its NOTORIETY (IMOP Study)The commercial was the MOST VIEWED of the year on Anuncios.com.

Article on campaign was 2nd most read news item on Anuncios.comHuge MEDIA RESPONSE at no cost (€824,310 value).