Cannes Lions

PURE BLONDE LOW-CARBOHYDRATE BEER

THE SWEET SHOP, Auckland / FOSTER'S / 2010

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A man finds an injured dove and decides that he must nurse it back to health so it may one day return to the amazingly pure world it comes from. He is oblivious (when releasing the bird) when it flies into a billboard, only to land on the sidewalk and have the cycle repeated.

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