Traditional media fragmentation and the rise of digital/social equates to infinite choices for the everyday consumer. Navigating the landscape to find partners to help create content that connects the brand to consumers and gets consumed is crucial to success.

TV: USA Network & MSNBC Network broadcast

SOCIAL: Facebook, Twitter, Instagram Owned & Paid, including Social Influencers

DIGITAL: BuzzFeed posts, Yahoo.com Home Page Takeover, digital banner plan

EVENT/EXPERIENTIAL: Consumers engaged on site at the Westminster Kennel Club Dog Show

1) 8th consecutive WKC Best in Show dog chose to feed Pro Plan

2) Sales + 8% v YAG in a category with core competitors loosing share.

3) 2.6 million social engagements in the 10 days around the Westminster Kennel Club Dog Show, an increase of 210X prior

* 1.7 million Twitter/Facebook/Instagram engagements

* 300k Instagram Influencer engagements

* 500k BuzzFeed engagements

* 100k paid digital engagments

4) Evolve 24 Online Reputation Score increased +70%.

5) 3.9 million TV HH’s watched the WKC Dog Show

6) 4 of 7 topics trending on Twitter were for Westminster Kennel Club Dog Show (durng finals broadcast)

7) 175 million social/digital impressions