Cannes Lions
OGILVY JOHANNESBURG, Johannesburg / DSTV / 2011
Overview
Entries
Credits
Description
DStv PVR device is a digital video recorder much like Tivo.
Our campaign intended to educate consumers on the basic functions and, consequently, benefit of the technology.
Through the dramatisation of real life moments, we encouraged the consumer to consider and covet a reality with the ability to rewind or fast forward.
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