Make extended use of the 'paintball' creative concept, across TV, web, OOH in metro, train stations, in the streets and even on other advertisers' outdoor panels!Acceleration of the Qashqai myth via a teaser campaign, around the advertising saga, across TV and Internet.

Advertising explosion on revelation day, with 11,000 large format billboards, including 'story billboard' scroll downs, ‘splashing’ Spontex and PlayStation along with side-to-side formats based on same concept.Dominating media presence in the metro with 5 huge unformatted platforms across Line 9, where stations were ‘splashed’ and a ghost metro station was rehabilitated into a Qashqai showroom!

Free dailies distributed in the metro, Direct Matin and Direct Soir had their covers splashed.On the web internautes could splash the car, which jumped out of homepages of MSN, Yahoo!, Orange and more.Full covering of the agency facade with a same-day launch party on the premises!

- Media explosion on the first day of the campaign to such an extent that 3 out of 10 Google results on Nissan Qashqai concerned the campaign- 40% of videos streamed across the net were viewed entirely- up to 8.2% of click rates on event formats- +139% orders in March vs. January