QOOK is a Korea's brand for integrated IT solution, launched in April, 2009. QOOK started a teaser campaign linking the brand name to a Korean onomatopoeic word, 'COOK' that sounds just like QOOK. The Korean word, 'COOK' represents the sound when someone touches the ground or pokes/jabbs something. The QOOK teaser campaign brought expectations of something great and new by announcing whenever there is a moment of 'COOK', a new world and a new entertainment begins.