Cannes Lions
I-D MEDIA, Berlin / TOSHIBA / 2005
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The microsite is the international accompaniment to the Qosmio product launch. Within the framework of the overall campaign, Toshiba wanted to use the web channel to inform about the distinctive features and outstanding possibilities of the product. Convergence was to be mediated as being more than just an abstract term, instead being something that improves lifestyle. It was therefore shown as a concrete requirement, for which a solution now exists at the highest technical level.At the core is the convergence of different technical hardware components into an intelligent and multifaceted product: the Qosmio.Target group: private users with upmarket technical requirements.
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