Cannes Lions

QR EMPANADA

OMNICOM MEDIA GROUP CHILE, Santiago / C.C.U. / 2013

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Case Film
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Overview

Entries

Credits

OVERVIEW

Execution

Mixing 2 ingredients: tradition + technology, to create the 'QR empanada'.

Outcome

With a low budget, we generated content, entertaining to cover by the media, highlighting Cristal Beer as an innovative brand in the National Holidays season.

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