Cannes Lions
BBDO INDONESIA, Jakarta / QUAKER / 2009
Overview
Entries
Credits
Execution
We use the conventional format of flyers to present information on the cholesterol level in various foods normally found in a shopping list. The amounts of cholesterol content (presented in mg/100g of food serving) are camouflaged as food prices, and in the end, Quaker Oats provides them with a solution to bad cholesterol while also recommending the Smart Heart Challenge cholesterol-reduction program.
Similar Campaigns
12 items