Over 165,000 registrations on www.goodmorningheart.com in just 3 months.Quaker Oats volumes have grown by 54% in Q4.TOM recall and penetration metrics in key market have gone up - from 12 to 19 (TOM) and 19 to 25 (Penetration).

Early campaign evaluation shows that 73% of Mission participants online claim positive behaviour change, eg Exercising, Eating healthy, etc.

The Intention to Purchase score for the brand is high with a Top Box score of 77%.The campaign wins the PepsiCo Worldwide Award for 'Performance with purpose'