Cannes Lions
JWT, New York / WILKINSON / 2010
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The short film tells the story of three young men, battling with an acute affliction – THEY HAVE HAIR ON THEIR STUFF. Their ‘stuff’ (body parts) being represented by actual ‘stuff’ (their personal belongings). Viewers were then directed to hairoffmystuff.com where they could revisit the main film or watch 3 instructional videos and learn how to get the hair off their stuff using the body shaver/trimmer. The three videos demonstrate how to remove the hair from your chest, your back and your private parts.
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