In September 2007, Wilkinson launches the first 4 blades disposable razor: Quattro Titanium with his ultra softness Urges the consumer to play and interact with the brand.

Concept: use the baby clash insight to present the Quattro Titanium razor as the ultimate seduction weapon for men, offering skin as soft as a babies. A videogame which shows the funny fight between son and father to win the mother's kisses. A trailer to present the story and promote the videogame.