Dr. Möller is a physician and producer of a highly exclusive, award-winning quince brandy. To advertise this fact, an unusual packaging idea was to be developed that highlighted the product’s exclusivity and with a wink made reference to the perhaps slightly unexpected producer and his medical background.

The exclusive quince liquor is a truly unique drink, a precious distillate that should be poured and enjoyed with great care. And to make sure that not a drop is wasted, Dr. Möller’s Quince Brandy now also comes in a calibrated pipette bottle. This emphasises the product’s exclusive nature and with a touch of humour alludes to the medical history of its manufacturer.

The new packaging was sent out to existing customers and prospects as a ‘promotion’, in addition to being exhibited at gourmet fairs - all with the aim of introducing the 2009/2010 vintage and encouraging consumers to order it. The response was exceptional, with the entire year’s production selling out through pre-orders, even before the official sales launch.