Cannes Lions

R8 5.2 FSI QUATTRO

PHILIPP UND KEUNTJE, Hamburg / AUDI / 2010

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Extremely dynamic images show an Audi R8 5.2 FSI quattro driving along a road, passing huge 3-D depictions of its various distinctive features in the landscape. For instance, the V10 lettering, a performance curve or a gigantic tachometer. Finally, the car comes to a halt in front of a massive object that protrudes up from the road: a brake disc. This is followed by a text chart with the line:The Audi R8 5.2 FSI quattro. Maximum Audi.

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