Cannes Lions

Ra

SAMURAI, Tokyo / NISSIN FOOD PRODUCTS CO. / 2016

Film
Supporting Images
Supporting Content

Overview

Entries

Credits

Overview

Description

Lyrics were written based on the theme of Curry Meshi. Props modeled on the Curry Meshi packaging and characters in the TV commercial also made appearances in the music video.

Execution

Implementation:Music video / Mashup music video

Timeline:Starting October 21, 2015?ongoing)

Placement:YouTube, TV programs, karaoke

Outcome

It reached out to fans of both Wednesday Campanella and Curry Meshi. The video has been viewed on YouTube more than 1.7 million times.

It succeeded in Wednesday Campanella and Curry Meshi mutually acquiring each other’s fans.

Collaboration in the song and music video led to the generation of waves of buzz, including sales of Curry Meshi with para data of the song, and a joint appearance in Japan’s most famous music program.

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2020, NISSIN FOOD PRODUCTS CO.

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