The key objective of this campaign is to raise awareness about the product and its features and increase its overall use both among men and women. Coming from this objective one of the main challenges can be derived: How do you advertise a unisex beauty product to men without threatening their manlihood? Further challenges also arose from composing the final visual.

The final design had to convey a twofold message: One, that our potential clients lead an active life with a lot of social interaction and fun going on. And two, that they also have a serious and responsible side that requires them to look fresh for the important tasks ahead. The compositions of the final visuals reflect these two sides and bring them together seamlessly.

The campaign was received widely positive. Shortly after launch the first visuals appeared on social media sites such as reddit or 9gag, indicating a sincere involvement from our target group and little reserve towards the product.