When the Dutch radio station Radio 6 started it only broadcasted jazz. And now the challenge was to communicate that Radio 6 also plays soul music. By doing so this station got, as we call it, ‘even blacker’.The provoking commercial, even to Dutch standards, shows one of the Radio 6-deejays called Sylvana. She is a famous black presenter who, just like the station itself, becomes ‘now even blacker’ - and loving it.