Cannes Lions
RADIO ROCK, Helsinki / RADIO ROCK / 2014
Overview
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Description
Radio Rock is a dominant rock station targeted for Finnish male audience.
Our slogan can be translated either “Rock is the attitude” or “Rock is a state of mind”.
Males are commonly interested in facts, nature and science (boobs), and these spots start with those facts. However, the actor always ends up talking about completely different matter (breasts).
These spots had a lot of attention from Radio Rock listeners and they even demanded these to be available as download in our website.
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