Rock in Rio is a music event that originated in Rio de Janeiro in 1985. The idea then was to organize rock concerts for all kinds of audiences, featuring world-class national and international attractions, some of which would be performing in Brazil for the very first time.The event was so successful that it took place three times in Rio (1985, 1991 and 2001) and then Lisbon (Portugal) and Madrid (Spain). Considering all 10 editions, 656 bands have performed in the festival altogether.

More than just advertising Mix FM as the official Rock in Rio radio station, the piece offers music lovers (and especially rock fans) a gift they’ll truly like. In addition to this, we were also able to generate share of mind among our target audience, as people wanted to collect the postcards and, of course, play using the guitar pick.

More than just advertising Mix FM as the official Rock in Rio radio station, the piece offers music lovers (and especially rock fans) a gift they’ll truly like. In addition to this, we were also able to generate share of mind among our target audience, as people wanted to collect the postcards and, of course, play using the guitar pick.