91 fm is a radio station that plays rock ‘n’ roll 24 hours a day.

We needed to make an impactful advertisement that maintains the product’s rocker DNA.

Rockers just don’t mix with most other people. So, to seduce them, we needed to prove that we are rockers too. And there’s no better way to do that than to create something new and relevant to the rocker public.

Only a month after the first poster was out, there were over 500,000 results on Google and millions of Tweets about the project.