We decided to create bigger, louder and alive signature books.People used t-shirts that read: HUMAN SIGNATURE BOOK with a strapped marker during every event, asking around for signatures and every time a person signed them they would scream U2 COME HERE.Later on, as more tshirts were signed they became pages of a GIANT book that went around the events too.

It had the biggest viral movement in the region, reaching 80,000 people.5 million hits in u2veni.org in a country with 1million internet users.41 Brands donated $400,000 in media spaces.U2 VENI became a symbol of pop culture, influencing political parties during the presidential election campaign.#1 station in the minds of Salvadorians, and the first station in the world to receive a concert of U2’s unreleased album.Ratings increased 110%.U2 responded to the call.Became a new way of attracting the international music industry to countries never considered before.