A male voice plays the role of the most well-known personality in the world of music: Baby. As a protagonist in countless musical hits, ranging from Beatle’s “Baby, you can drive my car” to Britney Spears’s “Oh, baby, baby”, Baby is the man. In a pedantic tough charismatic way, he says that a guy like him, who is comfortable in so many musical styles, could be found nowhere else but on Oi FM, a plural and free radio station.