Cannes Lions

RADIO UNDERGROUND

VCCP, Madrid / DISCOS IMPRESCINDIBLES / 2013

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Overview

Entries

Credits

OVERVIEW

Execution

What did we do?

1) We created small portable radio stations that we sneaked onto the underground to create our own radio network.

2) Influencers in the Spanish indie pop scene and emerging music bands participated in the project.

3) Every week you can listen to it at a different station. Our website provides details of the next broadcast.

Outcome

We gave a voice to those who didn’t have one.

Underground bands got airtime on the radio, so everyone could enjoy their music while travelling by underground.

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1 Cannes Lions Award
RADIO UNDERGROUND

VCCP, Madrid

RADIO UNDERGROUND

2013, DISCOS IMPRESCINDIBLES

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