Cannes Lions
VCCP, Madrid / DISCOS IMPRESCINDIBLES / 2013
Overview
Entries
Credits
Execution
What did we do?
1) We created small portable radio stations that we sneaked onto the underground to create our own radio network.
2) Influencers in the Spanish indie pop scene and emerging music bands participated in the project.
3) Every week you can listen to it at a different station. Our website provides details of the next broadcast.
Outcome
We gave a voice to those who didn’t have one.
Underground bands got airtime on the radio, so everyone could enjoy their music while travelling by underground.