To serve consumers a seamless delivery of anywhere, anytime fitness content, we developed a scalable solution to contain an ever-growing library of workout videos and lifestyle and nutritional content. Radius can be used wherever, and whenever convenient. It works seamlessly across tablets, PC’s, smartphones, and even casts to your living room TV. This cloud based approach allowed us to create a unique personalized dashboard and data center that offers users intuitive access to fitness programs, and enables social interactions with trainers and other members on the go.

At the simplest level, the launch of Radius Fitness saw the world’s first, fully convergent fitness media brand. Radius can be used wherever, and whenever convenient. It works seamlessly across tablets, PCs, smartphones, and even casts to your living room TV. In addition, the entire digital suite is supported by a companion television broadcast show that airs daily on NBC Sports Network.

Radius Fitness quickly garnered national media attention. The product was featured in Variety, Engadget, and on air from The Today Show to Super Bowl pre-game programming. The 30-day free trial attracted plenty of new members and our goal was to convert them into subscribers. Post-trial conversion rates are meeting industry standards and our client’s expectations. We’re seeing a consistent uptick in engagement, with the number of subscribers completing full workouts increasing every day. Most promising, our new subscriber weekly average has settled at 9%. This is an astounding 9000% growth rate projected over 12 months.

Radius has also established important partnerships with other fitness brands including Under Armour. These consist of product placement, ecommerce opportunities, and data aggregation and display for wearables.