Replacing the conventional invitation for a war declaration from the "United Insects Army" was the decision we took. Flies, cockroaches and other insects were fed up with the products (for them, massive destruction weapons) that salesmen were in charge of dealing (Raid's products). By means of a letter including evidence (i.e. anti-gnats long-lasting refill) on it, insects made the declaration. When the convention was taking place, humorous cartoons were showed to salesmen that by using Baygon, any insect would be able to resist its power. A few days later they received the official surrender from the Insects Army.

100% of the salesmen attended the convention.