Raid appropriates something that happens in reality; light attracts insects, causing them to die. By using a traditional backlight which is totally different from the classic poster and with just a sticker with the logo we can see the mechanism of the backlight and the dead moths at the bottom.

In Chile the presence of moths is seasonal, as is the use of moth-killing products. Compared to the same period in the previous year, the consumption of Raid increased 23%. The circuit of backlights was the only additional effort compared to last year.