Every year the Raindance Film Festival produces a promotional film to run in cinemas. The aim was to position Raindance as THE independent film festival, providing audiences with a unique source of fresh new films – the perfect antidote to Hollywood. We liked the idea of Raindance shunning the bland and predictable, of always keeping its audiences guessing. The solution was to create a movie trailer, then to turn it on its head a couple of times, mixing genres, conceits, storylines within the film and ending with a strong call to action to visit the festival.