Chiquita received a Rainforest Alliance Certificate (eco quality label) because they grow their bananas with respect for their employees and the environment.Nevertheless a lot of people think Chiquita is a 'global' company taking advantage of their dominance.To change perception, we created a SIMS-like game in which people have to run their own plantation and grow their own bananas. They have to try to grow as many as possible, in respect of the rainforest values charter otherwise they face a game over.

While playing this game it only takes 5 minutes to convince people Chiquita is not neglecting its social responsibility.