Cannes Lions
TALENT, Sao Paulo / ALPARGATAS / 2008
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The world's greatest threat today is global warming, everyone talks about it, everyone knows about it, everyone makes ads about it. But when you make a 100% recycled sneaker, for young people, you can't communicate this in the common way. So we want to show the consequences of global warming, but in a way our consumers will really understand and motivate them to think about and wear our recycled sneakers, our way to help the world to move forward.
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