Germany's first manufactory for handmade, fresh ramen noodles unites opposites: Japan and Bavaria. Craftsmanship and joie de vivre. Organic, regional Bavarian ingredients – and an original Japanese noodle machine. With their own small factory in Nuremberg, the company brings a high-quality ramen experience to German kitchens - and to ramen fans at home. The task was to develop a brand and packaging design that works across all touchpoints and finds the right balance of opposites. With the result, we’ve reinterpreted contrasts, orchestrated them loudly, and brought them to life with joy and “yum!”.

Not only Ramenfaktur is brand-new, but also its product approach. Fresh ramen noodles for homemade meals are not (yet) a big deal in Germany. Therefore, our most important goal was to enter the market loudly and to communicate the brand values of the noodle manufacture – craftsmanship, joy and quality – in a powerful and on-point way. To achieve this, we developed a design that attracts attention on the shelf, entices people to eat ramen, and explains the product simply and quickly.

The new brand and packaging design was developed to attract attention on the shelf, entice people to eat ramen, and explain the product simply and quickly. Just like the products themselves, the appearance of the category is new and unseen. Delicatessen works according to different rules, which we’ve deliberately broken up and reinterpreted. Japanese graphics match with classic German Fraktur font, authentic photography with bright colors and patterns. All elements, such as the "Ramen Fraktur" font, the noodle pattern, the imagery and the illustrative icons, were developed from scratch. For the packaging, we chose materials that are easy to recycle. Each package fits exactly two portions so that no material is wasted unnecessarily. The viewing window immediately whets the appetite for ramen enjoyment. The three different products – straight ramen noodles, wavy ramen noodles and udon noodles – all got their own pattern to match their iconic shape.

The products of Ramenfaktur offer both a culinary experience and a sensory delight. Their eye-catching design sparks curiosity and desire to try them. Just like the products themselves, the appearance of the category is new and unseen. Delicatessen works according to different rules, which we’ve deliberately broken up and reinterpreted. With esteemed delicatessens like Dallmayr expressing interest in showcasing the products on their shelves, we’ve already reached a relevant and fulfilling goal. Collaborating with renowned restaurants like Alexander Herrmann’s Imperial is a dream come true. At the same time, the amount of hosted Ramenfaktur ramen events and collaborations within the hospitality industry is constantly growing. For an emerging company that only recently introduced its brand and packaging design to the market, this success is a triumph of passion and dedication. It is proof that Ramenfaktur products not only tantalize the palate, but also capture the hearts of people.