The brief was to promote McDonald’s home delivery service in Turkey in a fun way.

Since McDonald’s is fun & cool brand, getting benefit from the social media trends and using them was a plus.

On the radio, we're drawing attention to the absurdity of random people stopping you on the street and suddenly asking you overwhelming questions. First, we hear our VoiceOver saying "Random strangers stopping you and asking," and then we hear the weird questions from content creators stacking up. As the questions become more bizarre, we emphasize how suffocating the outside world can be and highlight the exhaustion of being out there. Thus, in the end, we deliver the message "the world outside is crazy. That's why we bring your order to you.

Within two days after the radios were aired, online orders increased by 57%. There was a noticeable increase in the awareness of McDonald's home delivery service.