Create interest and engagement among a target audience of Web users who are drawn to the idea of extraordinary adventure and who want to avoid the expected choice in a new vehicle. Disruptive motion and imagery associated with the Range Rover Sport’s unprecedented journey through a cathedral-like sanctuary 200 feet underneath the city of Tokyo were combined to attract the eye. Once engaged, viewers learned how Range Rover Sport fits into their world and were given the option to explore deeper content within the ad unit or link to more of the story at the Land Rover Web site.