Cannes Lions
M&C SAATCHI, Sydney / BIG W / 2021
Overview
Entries
Credits
Execution
Tom Thum’s “cover” of The Very Cranky Bear reimagined this children’s classic in a way no one had ever heard it before. His incredible acapella production teases out the shared traditions of hip hop and oral storytelling, complete with humorous character voices, beatboxed soundscapes and effects, and a kid-friendly emphasis on cadence and rhyme.
We released it (as part of a suite of songs in the series) on Kinderling Kids Radio, Spotify, Youtube, Facebook, Instagram and Spotify.
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