The campaign rape confession was released on December 16 2013,an year after the Delhi rape case. The campaign raised serious questions on the mindset of Indian society where a girl, who in reality is the hapless victim of rape, is being seen as the culprit. She is accused of not dressing properly thus provoking guys to rape her. In the spot this ridiculous thought is depicted through a girl who is telling the loopholes in every outfit, she can wear and how these becomes the reason for rape. She signs off by accepting that the rape actually is her mistake.