The placement showed what it would look like if you where falling asleep watching TV, the eyes are closing little by little, until they are totally closed, leaving the screen black. A few seconds later, our product appeared on screen with the message: "Wake up with Raptor, energy drink"

90% of the target audience remembered Raptor spontaneously after a week.

After a month the brand was 2nd place in sales, competing against 10 other international energy drinks in its category.A simple low budget idea that increased brand awareness & sales.

This unique approach of using media succeeded.