The bucket was turned into a digital camera and the stick into a Rayovac rechargeable battery through hand painting. Playing with this capirucho represents using the battery over and over again in the device.Giving the capiruchos as souvenirs was the perfect approach to national and international tourists who commonly use digital cameras.

Everyone was eager to play with it, national tourists developed an emotional bond because of childhood memories and were excited to play capirucho again, international tourists were captivated, amused and challenged to learn how to play capirucho.Sales increased from 12% to 37.4%