Schick are proud sponsors of Movember - almost as proud as the mo growers themselves. Sadly most of these moustaches are lost at the end of the month, often at the blades of a Schick razor. By allowing Schick to immortalise men’s efforts, we created an everlasting reminder of the brands part in Movember.

On a microscopic total budget of just US$3,300, Schick’s Schibliminizer delivered 18m impressions and was actively engaged with by 3,321 people. Schick Marketing Manager Susan Jackson says: “We loved this idea. It created a great tool for engagement with our Facebook users and was a great way to reach our target audience without it all being about shaving."