Cannes Lions
CONTRACT ADVERTISING, Gurgaon / RD OVERSEAS / 2017
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To tell people about the great control you get on your car with Rd reverse parking cameras and systems, we dramatized some of the most popular and celebrated Hindi songs, by playing each word of the song in reverse. To add to the twist, we kept the tune and background music exactly the same, so that, the song turns gibberish yet remains recognizable.
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