We started Read My Lips flash mob along with beauty bloggers on Instagram. Banners were on online beauty magazines.

Bloggers told in their social networks: in Instagram and on YouTube, competitions were supported with Target Ads in social networks and online media banners. That is, we were able to use the entire Internet.

35 673 visitors on the website

4950 contest participants

Based on the results of the competition on Instagram:

Reach: 2 900 750

Likes: 94 287

Views on Youtube: 16 265

Users posted more than 200 videos on Instagram with a #readmylips hashtag

Amount of Maybelline NY followers on Instagram increased by 1.5 times

Amount of Maybelline NY followers on VKontakte increased by 3 times