Students in Korea stopped reading.

8.9 Books (high school students’)>

Because of homework, playing games, or on their phones.

On April 23rd For World Book Day, Burger King got to thinking.

While serving students hearty meals, what if we also served some good food for thought?

Books are good food for the soul. But students in Korea stopped reading.

Because of homework, playing games or on their phones

While serving students hearty meals, Burger King got to thinking.

What if we also served some “Whopper for the soul”?

On April 23rd for World Book Day, BurgerKing became ‘Reader King’.

We change Burgerking’s tray-mat into book.

We chose Korea’s forgotten classic novels and fit them into each tray.

Everyone who ordered was served a Reader King Book.

And over 6000 people read a book at Burger King for just one day.

Reader King was all over the news and got huge attention on social media.

Each book just like a hearty Whopper kept the mind of student filled.

On April 23rd, which is the World Book Day, two Burger King stores were carefully selected so that as many students could participate in the event. The stores are located in such areas crowded by many high schools and universities nearby.

In those two stores, everyone was served with the Reader King Book tray mat, and over 6000 people read a book at the Burger King stores for just one day.

Burger King Facebook page also posted ‘Books are Whoppers for the soul’ contents through the campaign period, and hundreds of students participated by sharing their favorite books and verses.