Cannes Lions

READSROOMS

SANCHO BBDO, Bogota / COLCERAMICA / 2014

Presentation Image
Presentation Image
Case Film

Overview

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Credits

Overview

Description

Corona is a Colombian multinational property Olózaga Echavarria Family, vertically integrated from mining of industrial supplies, manufacturing of ceramics and other building materials, and marketing of products for home and building through its stores and Warehouses Homecenter Corona. It consists of eight business units and has 17 manufacturing plants in Colombia and 2 in the United States, as well as office supplies in China, a marketer of coatings in the United States and in Mexico trading. It generates more than 18,000 jobs and exports its products to many markets around the world.

Execution

Using a mobile application, we created a direct access to each one of Corona's more than 300 bathroom tiles designs, that can be scanned to read more than 100 universal masterpieces that hide within them.

Outcome

Bathroom mosaics which hide more than 100 literary masterpieces that can be read from a cellphone?.

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