Cannes Lions
TRAVEL ALBERTA, Calgary / TRAVEL ALBERTA / 2018
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Description
We voyage through a vast wilderness and a vibrant city to ask our audience—“are you ready?” In a four-act structure, the film accompanies travelers on an adventure through Alberta. We see open prairies, lofty mountaintops, sublime caves, city centers, and snowy forests aglow with the Norther Lights—and our landscapes are crisscrossed by skiers, snowboarders, hikers, dogsledders, friends exploring, families bonding, and couples falling in love.
Our cinematography and camera work attempt to pull the viewer in, turning audiences from observers to participants, and making viewers feel like they are right there, in the moment, with our characters.
The camera is always just off a shoulder, moving with our explorers, as though they may turn and address us at any moment—an acknowledgement of what they’re seeing, or an invitation to follow them by taking that next step—“are you ready to do this?”
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